TikTok Shop: A New Way to Discover and Buy Products

TikTok Shop, powered by TikTok's unique discovery engine, enables brands and creators to showcase and sell products directly to the TikTok community.

If you're a retailer, brand, or business with products to sell, you can now sell on TikTok with no followers requirement. Selling with video and live video can help you reach a wider audience and drive more sales.

TikTok Shop offers four native ways to shop: through in-feed videos, live streams, the shopping tab, and the TikTok Shop storefront. This makes it easy for users to discover and buy products that they're interested in, without having to leave the TikTok app.

For brands and creators, TikTok Shop provides a new way to reach and engage with their audiences. By creating engaging videos and live streams that showcase their products, they can drive traffic to their TikTok Shop storefronts and increase sales.